Q Izlog: Stamping
Siniša Labrović
20 February – 31 March 2026
“Brand or, in English usage, brand (from Old Frisian meaning ‘to mark with a hot iron’ or to brand animals) is a recognizable sign or name of a product, which often also implies quality,” says Wikipedia. Over the past 35 years, Croatia has produced only one strong and consistently recognizable brand that inspires “feelings of trust, usefulness, well-being, and security”—of course, the Croatian Democratic Union.
By nature, a brand does not tolerate competition and seeks absolute dominance in its field. The Croatian Democratic Union, a political party that inherits the best of both revolutionary movements and mafia organizations, persistently attempts to occupy the entire field not only of social life but of life as a whole. Since it interprets competition as hostility, it seeks either to brand everything as its own property or to destroy it.
If, according to Jean-Noël Kapferer, a brand is not a product but the essence of the product, which thereby becomes a metaphysical category, then the essence of what the Croatian Democratic Union produces—and what could stand as its synonym—is emptiness.
The program is supported by the City of Zagreb.
The work of the Domino association is supported by the National Foundation for Civil Society Development and the Kultura Nova Foundation.
